Today unique businesses, a vibrant arts community shares a proud history with East London.  Formed in the 1950’s, the BIA was first known as the “East London Business Association” (ELBA).  Years later it was re-named “Centre Town BIA” before taking on its present title of Old East Village BIA.  This dedicated committee of local businesses and agency representatives has strived to improve, promote and beautify the area.

Enhancement of this family oriented shopping district takes place on an ongoing basis.  During the warmer months, flower boxes and park benches create an inviting shopping environment.  Decorative banners can be seen lining the streetscape of the Old East Village corridor, which often serves as a parade route.

Many Londoners fondly recall the shopping district’s street festivals and sidewalk bazaars.  B.I.A chair and third generation Old East Village business owner Phil Singeris shares his childhood memories of these wonderful times: "My first recollection would be the swings in front of my father’s store during the street bazaar that they used to hold every August." Phil recalls.  He remembers the huge crowds and the carnival atmosphere of these events: "They used to have ferris wheels and games …they would close the street for four days.  During that time, all the stores would put tables out and have big sidewalk sales.  It was just one big festival and it used to be elbow to elbow in there."

Although today’s abundance of malls and big box stores have dramatically changed the consumer landscape, the Old East Village BIA has remained focused on serving the needs of the community that it has been an active part of for over fifty years.

This new century offers unique opportunities for those with vision and courage.  Recognizing this, the BIA has become the lead organization in the Old East London Village Corridor Transition and Revitalization study.  Along with its partners, the BIA will continue its efforts to guide this historic area toward a bright and promising future.